Creating an effective digital strategy for your law firm can be difficult. Even the best lawyers in the world tend to have trouble with complicated things like digital marketing, and you shouldn’t be too embarrassed to speak to an online marketing expert.
Unfortunately, small law firms and lawyers who are just starting out don’t always have the budget to be able to employ a digital marketing team. Digital marketing experts can be very expensive, especially if you want to see fast results and big returns on your marketing investments.
With this in mind, we’ve put together a short list of our top tips to help you develop your own digital strategy for your law firm. Note that you should always speak with an expert marketer if you’re unsure about what you’re doing.
- Make sure you have a decent marketing budget:
The first, and arguably the most important part of your law firm’s digital strategy is your marketing budget and budget allocations. In most cases, your marketing budget will form a significant part of your annual expenditure, and a large proportion of it will be directed towards digital marketing.
You need to decide how you’re going to spend your marketing money, when you’re going to spend it, and how you’re going to build the maximum return on investment possible. Consider allocating money to some of the following:
- Guest posting to help build backlinks to your website. This will increase both your reputation as a reputable law firm and your SEO score.
- SEO to make sure that you’re appearing as high as possible in the organic search engine rankings for specific keywords. Focus on geographically confined keywords if you only have a small firm.
- Advertising through social media and search engine marketing.
- Make sure you’ve got a decent website:
It’s usually a good idea to include your website in your digital strategy. Make sure that you think about things like website maintenance, on-page SEO, and regular blogging. List things that you’re planning on changing about or doing to your website, and make sure that you include at least a rough timeline for these things.
- Get active on social media:
Unfortunately, traditional social media marketing and engagement isn’t always effective for lawyers and law firms. However, there’s still a lot to be gained by building a strong presence on both LinkedIn and Facebook. Make sure that you’re very active on LinkedIn, and make sure that you create a unique Facebook page which encourages follower engagement.
Creating an effective digital marketing strategy for your law firm may seem like it’s going to be difficult to begin with, but it doesn’t have to be. In fact, the simplest digital strategies are often the best. Make sure that your strategy is both detailed and flexible. Speak to a digital marketing expert if you’d like help digitising your law firm.